Description

The role of Digital Marketing is to help you garner new traffic, leads, and sales for your business by reaching people looking for your products and services.

Here are some more details of what you get with The Digital Marketing Course:

• Marketing & Strategy Foundations – the customer journey, funnel metrics, KPIs, positioning and unit economics — so every tool you learn afterwards is anchored to a real business objective;
• Search: SEO, AEO & GEO – classic SEO plus the two new disciplines that decide whether AI answer engines mention your brand at all — Answer Engine Optimization and Generative Engine Optimization, including structured data, entity authority and AI visibility auditing;
• Social, Content & Community – social search optimization, short-form video, creator and UGC campaigns, community marketing on Reddit and Quora, and AI-assisted content systems that hold a consistent brand voice;
• Performance Marketing in the Agentic Era – Google Ads with Performance Max and AI Max for Search, Meta Ads with Advantage+ and Business AI, creative strategy for automated platforms, conversion rate optimization and incrementality testing;
• Data, Tracking & Compliance – GA4, Google Tag Manager, Looker Studio, first-party data, Meta Conversions API, Enhanced Conversions, Consent Mode and India’s data protection requirements;
• AI Tools, Automation & Agents – prompt engineering, AI content and creative production, AI video, and marketing automation with n8n, Make and Zapier — including AI agents with human approval checkpoints;
• Professional Practice & Capstone – client discovery and proposals, service packaging and pricing, AI ethics and disclosure, plus a live capstone campaign and a job-ready portfolio.

Course Curriculum

Section A — Marketing & Web Foundations

Section B — Search Foundations

Section C — AI Search: The New Discipline

Section D — Specialist SEO

Section E — Authority, Content & Social

Section F — Performance Marketing

Section G — Data, Tracking & Automation

Section H — AI Foundations, Ethics & Professional Practice

Elective Track (Optional)

What you'll learn

Requirements

• Zeal to Learn.
• Basic of Marketing.
• Knowledge of Social Media sites
• A laptop with internet (no coding or AI experience needed)

Who this course is for:

• Beginners who want to start a career in AI Digital Marketing
• Students eager to learn AI-powered online promotion
• Business owners who want to market smarter with AI tools
• Marketers & freelancers wanting to upgrade with AI skills
• Creative individuals aiming to work freelance in AI Digital Marketing

3 Reviews

Tanisha

Excellent

I am a digital marketing student and every student get good placement well reputed and renowned companies. Teachers are very helpful and understandble communication.

Banipreet Kaur

Innovative

Had a very good and innovative experience here in Digital marketing course!

Yogita Sharma

Creative

9i technologies really helped me in growing and shaping up my career. Management staff is very cooperative and helpful. They also provide job assistance which really helped me in getting job.. highly recommended.